{"id":3952,"date":"2018-08-27T10:11:06","date_gmt":"2018-08-27T10:11:06","guid":{"rendered":"https:\/\/www.alessandradainelli.com\/?page_id=3952"},"modified":"2026-02-10T07:58:27","modified_gmt":"2026-02-10T07:58:27","slug":"art-direction_","status":"publish","type":"page","link":"https:\/\/www.alessandradainelli.com\/index.php\/en\/art-direction_\/","title":{"rendered":"art direction"},"content":{"rendered":"<\/div><\/div><\/div><\/div><\/div>
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art direction<\/h5>
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social media content strategy<\/h4>
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Supporting independent retail stores in creating strong social media content, aiming at generating greater store visibility while maintaining the store’s own identity and individuality.<\/p>\n

Creating a customized style guide – from text to styling <\/i>– for content production.<\/p>\n

Defining a social media plan and finalizing an overall social media strategy.<\/p>\n<\/div><\/section><\/p><\/div>

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    visual merchandising<\/h4>
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    Revising brands and product placement, creating eye-catching in-store displays and product sets, connected to specific brand positioning, target, occasion and mood.<\/p>\n

    Creating windows, supporting sales associates selecting brands and building outfits.<\/p>\n

    Identifying and sourcing display props and decorative elements.<\/p>\n

    Designing and installing special windows (e.g.: festive season, special events).<\/p>\n<\/div><\/section><\/p><\/div>

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      retail interior styling<\/h4>
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      Consulting service in case of soft<\/i> store renovation: defining a current and fresh mood, colour palette, materials mix, lighting, furniture and accessories options.<\/p>\n

      Designing and overseeing production of customized furniture for the store interiors.<\/p>\n

      Supporting architects on interior styling\/decoration if complete<\/i> store renovation occurs.<\/p>\n<\/div><\/section><\/p><\/div>

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        <\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4432,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.alessandradainelli.com\/index.php\/wp-json\/wp\/v2\/pages\/3952"}],"collection":[{"href":"https:\/\/www.alessandradainelli.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alessandradainelli.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alessandradainelli.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alessandradainelli.com\/index.php\/wp-json\/wp\/v2\/comments?post=3952"}],"version-history":[{"count":2,"href":"https:\/\/www.alessandradainelli.com\/index.php\/wp-json\/wp\/v2\/pages\/3952\/revisions"}],"predecessor-version":[{"id":4593,"href":"https:\/\/www.alessandradainelli.com\/index.php\/wp-json\/wp\/v2\/pages\/3952\/revisions\/4593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alessandradainelli.com\/index.php\/wp-json\/wp\/v2\/media\/4432"}],"wp:attachment":[{"href":"https:\/\/www.alessandradainelli.com\/index.php\/wp-json\/wp\/v2\/media?parent=3952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}